Here we see two feminine hygiene ads from the 1940s. The featured products are from market competitors, yet the management of both companies used eerily similar advertisements.
Evidently, a widespread lack of "feminine freshness" was causing an epidemic of nattily-dressed men leaving their wives. So, along came Zonite and Lysol to rescue the American family.
This begs the question; was the average American male at the time completely ignorant of biology and unable to make a simple caring suggestion to his innocent young wife about a common health concern?
Or perhaps, it was just a convenient excuse to leave for a night out with "the boys". I can't help but notice a striking resemblence between the guys in these ads and the two PJ-clad homo-erotic log ride partners in the ad posted below.
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