Monday, December 22, 2008

Disturbing Ad Campaigns From Yesteryear (part 3, feminine hygiene)




Here we see two feminine hygiene ads from the 1940s. The featured products are from market competitors, yet the management of both companies used eerily similar advertisements.
Evidently, a widespread lack of "feminine freshness" was causing an epidemic of nattily-dressed men leaving their wives. So, along came Zonite and Lysol to rescue the American family.
This begs the question; was the average American male at the time completely ignorant of biology and unable to make a simple caring suggestion to his innocent young wife about a common health concern?
Or perhaps, it was just a convenient excuse to leave for a night out with "the boys". I can't help but notice a striking resemblence between the guys in these ads and the two PJ-clad homo-erotic log ride partners in the ad posted below.

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